Netgen has just completed a website upgrade for existing client Voila!. Voila! is a free monthly magazine featuring ‘all things fabulous’. Voila! gives readers the lowdown on the latest fashion, beauty, technology, car and music must-haves, and the website forms an integral part of their stylish arsenal.
When Voila! published their first issue over a year ago, Netgen was commissioned with building a website and supporting it monthly giving Voila! a strong online presence. The website is updated each month by adding the latest print edition which visitors can read via a flip magazine application. With the realization that their online reader base was increasing and wanting a more regular style fix, together with Netgen it was decided to update the website. Voila! also recently introduced advertising onto the website and saw an opportunity to increase this revenue stream through increased visitor numbers.
Netgen prides itself on building long term relationships with its clients, which is especially important in the online world where technical and structural updates are vital. By working closely with clients Netgen can find a solution that rejuvenates rather that completely changes the brands’ established presence online and most importantly without breaking the bank.
In order to achieve the desired goals for Voila!, Netgen created a blog space within the main central section of the Home page which is now updated regularly with events, product news, style icons and other interesting articles. Netgen also added a Twitter and Facebook stream onto the site in order to promote and incorporate all their popular social media platforms into the website, creating a nice social buzz to the site. Articles from the print edition are loaded in a top sliding banner and some of the main menu pages were given a structural upgrade making it easier to find information quickly.
Monthly the new issue will still be loaded into the flip magazine for readers to browse through and the colours of the site will change according to the theme of the latest issue thus ensuring a site that keeps readers coming back for more. All in all a very stylish upgrade and the proof is in increased visitor numbers!

Go check it out: www.voilamagazine.co.za



